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ConBud - From convict to canna-mogul via surgeonsolution.io

From Convict to Cannabis Mogul: Coss Marte’s $7M Success Story in NYC

Feb 18, 2025

Watch this video on YouTube: 🚀 Coss Marte’s Legal Cannabis Dispensary: ConBud - The First Ex-Convict-Owned Shop in New York! 🌿🔥

 

Introduction

The legalization of cannabis in New York has not only reshaped the industry but also transformed lives. One of the most inspiring stories to emerge from this shift is that of Coss Marte, a former inmate who once served time for cannabis-related charges and has now built ConBud, a thriving legal cannabis dispensary in Manhattan. With over $7 million in sales in 2024, Marte’s journey from incarceration to entrepreneurship highlights the power of second chances and the economic potential of cannabis legalization.

But how did Marte turn his past into a multimillion-dollar success? And what does this mean for others looking to break into the industry? Let's dive into his story and the broader implications of cannabis legalization for justice reform and economic empowerment.


Coss Marte has changed the game in New York's legal cannabis industry via surgeonsolution.io

 

Coss Marte: From Inmate to Entrepreneur

Coss Marte’s journey into the cannabis industry didn’t start the way most business owners’ do. As a teenager growing up in New York, he was arrested multiple times for dealing marijuana, a crime that landed him behind bars for six years. While serving his sentence, he developed a passion for fitness and later launched ConBody, a fitness brand that helped former inmates find employment and reintegrate into society.

However, when New York legalized adult-use cannabis, Marte saw an opportunity to enter the legal market and reclaim his place in an industry that once led to his incarceration. In 2023, he successfully secured a Cannabis Adult-Use Retail Dispensary (CAURD) license, a program designed to give justice-involved individuals a first-mover advantage in the market.

His dispensary, ConBud, became an instant success. In just one year, sales skyrocketed to over $7 million, proving that experience, resilience, and strategic planning can turn adversity into opportunity.

Read more about Coss Marte’s journey in this article by the New York Post.


New York’s Cannabis Market: A Land of Opportunity

The rise of ConBud reflects the broader trends shaping New York’s rapidly growing cannabis market. With over 625 licensed dispensaries expected to open by the end of 2025, the city is on track to become one of the largest cannabis hubs in the country.

However, success in this market isn’t guaranteed. New dispensary owners must navigate complex regulations, supply chain issues, and fierce competition. Marte’s ability to build a recognizable brand and leverage his past experiences has given him a competitive edge.

For those looking to enter the industry, New York’s Cannabis Social Equity Program provides an avenue for individuals with past cannabis convictions to participate in the legal market. But as Marte’s journey demonstrates, business acumen, community engagement, and adaptability are key to thriving in this space.

Explore New York’s latest cannabis industry updates here.


The scales of justice are tipping in CanBud's favor

 

Overcoming Challenges: The Roadblocks of Legal Cannabis

While Marte’s success is inspiring, the legal cannabis industry isn’t without challenges. Many ex-convicts and small business owners struggle with:

  • High startup costs – Opening a dispensary requires substantial investment in licensing, real estate, and inventory.
  • Banking restrictions – Due to federal cannabis regulations, many banks refuse to work with cannabis businesses, making financial transactions difficult.
  • Competition from the illicit market – Despite legalization, the illegal cannabis market in NYC remains strong, undercutting licensed dispensaries.

Even ConBud, despite its success, has faced hurdles. In interviews, Marte has spoken about the difficulty of securing funding and navigating New York’s bureaucratic licensing process.

Learn more about New York’s cannabis regulation challenges here.


What This Means for Cannabis Social Equity

Coss Marte’s success highlights a major shift in cannabis policy—one that aims to repair the harm caused by the War on Drugs. Historically, communities of color and low-income individuals bore the brunt of harsh cannabis laws. Now, legalization presents an opportunity for those same individuals to benefit from the industry.

However, questions remain:

  • Are social equity programs truly leveling the playing field?
  • Can formerly incarcerated individuals compete with large corporate cannabis brands?
  • What support is needed to ensure long-term success?

New York’s cannabis regulators have promised to prioritize licensing for justice-involved individuals, but many advocates argue that more needs to be done to provide funding, education, and legal resources for those trying to break into the market.

Read more about cannabis equity programs in this report.


Stay up to date on New York's legal cannabis industry

 

The Future of NYC’s Cannabis Entrepreneurs

With $7 million in revenue and a rapidly growing customer base, Coss Marte is proving that cannabis legalization can create economic opportunities for those historically targeted by prohibition. His story is one of redemption, resilience, and business innovation.

For aspiring cannabis entrepreneurs, Marte’s success offers key lessons:

  1. Embrace your unique story – Marte’s personal journey became a powerful marketing tool.
  2. Build community connections – ConBud’s customer loyalty is built on trust and local engagement.
  3. Adapt to industry challenges – Navigating regulations and competition is key to long-term success.

As New York continues expanding its legal cannabis market, ex-convicts, social equity applicants, and entrepreneurs alike can look to Marte’s story as proof that success is possible.

Stay updated on New York’s cannabis industry here.


Conclusion

Coss Marte’s journey from prison to prosperity exemplifies the potential of cannabis legalization to correct past injustices and create new economic opportunities. With New York’s legal cannabis market projected to expand rapidly, his $7 million success story serves as inspiration for anyone looking to break into the industry.

However, access to capital, regulatory support, and continued public awareness will determine whether more individuals like Marte can achieve similar success. The future of cannabis entrepreneurship depends on fair policies and an industry that supports small businesses over corporate monopolization.

As the legal cannabis industry grows, stories like Coss Marte’s remind us why cannabis equity matters—and why the fight for fair access to the industry must continue.


Cannabis in the middle of New York City

 

Outline

Introduction

  • Overview of Coss Marte’s journey and the significance of cannabis legalization.

Coss Marte: From Inmate to Entrepreneur

  • Background on his arrest and transition into legal business.

New York’s Cannabis Market: A Land of Opportunity

  • Market growth, social equity programs, and business challenges.

Overcoming Challenges: The Roadblocks of Legal Cannabis

  • Startup costs, banking issues, and illicit market competition.

What This Means for Cannabis Social Equity

  • Evaluating if social equity programs are effective.

The Future of NYC’s Cannabis Entrepreneurs

  • Key lessons from Marte’s success and predictions for the industry.

Conclusion

  • Final thoughts on the impact of cannabis legalization and equity programs.


References

 

Surgeons talks about convicts in the cannabis community

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